Guide to Selling. When it comes to selling your home or investment property, perhaps the most important decision you will make happens before you start the sale process - your selection of agent. No matter why you are thinking of selling, a PPG member can assist with every aspect – from your choice of sale method to setting a price and negotiating a premium outcome. Here are some tips and strategies from the PPG experts.
Auction versus Private Sale
One of the first decisions a vendor will make when moving forward with the sale of their property is the choice between sale at auction, or private sale. This is where the Property Profile Group can guide you. An assessment of your home and your needs will establish the right medium for you.
Property presentation
So whether your property is old and tired, or newly built; whether you wish to restyle with what you have or fully furnish anew, a little styling can achieve the maximum appeal to the highest number of buyers. Your home does not need to look like a show piece. In fact looking like it is lived in adds appeal. However, here’s a list of the tasks a “professional” property stylist might undertake:
- Gardening – including weeding, mulching, re-planting and rubbish removal
- Handyman services – re-hanging a door, replacing a fly-wire screen etc
- Painting – from a small touch up to a whole room or complete house repaint
- Packing – pack-up a room or entire house and transport to a nominated temporary or permanent storage facility
- Cleaning – could also include a full window cleaning service inside and out
- Styling – declutter, reposition, supply rental furniture, linen and accessories to dress up the house ready for photography and inspections
Marketing
Once you have decided your method of sale, your agent will discuss the appropriate marketing campaign for your property. This includes promotional material such as brochures and boards as well as the advertising required, including the appropriate websites, to showcase your home to the market and maximise exposure. All marketing costs are transparent and your agent does not profit from the marketing process.
For more information, please see the REIV Guide to Buying and Selling.